About Us
JOLIFLAIR is a fragrance and perfume manufacturing facility with a fully integrated system covering R&D, regulatory compliance, and production, enabling comprehensive private-label manufacturing services for both domestic and international brands.
Guided by the philosophy “Factory-backed Brand Building”—building brands on the strength of a manufacturing foundation—JOLIFLAIR develops a complete product creation process from concept to market. This includes fragrance research and scent creation, formulation testing and optimization, packaging design and completion, as well as regulatory procedures.
Each product developed at JOLIFLAIR not only meets high quality standards but is also shaped as a lasting brand signature. With flexible production capabilities, strict quality control standards, and a long-term brand development mindset, JOLIFLAIR provides a solid foundation for brands to transform fragrance concepts into market-ready products and expand sustainably.
With the ambition to become a leading platform for fragrance manufacturing and development, JOLIFLAIR is committed to delivering comprehensive, flexible, and sustainable solutions for partners. We believe that when manufacturing capability is strong and brand thinking is deep, every fragrance created becomes more than just a product—it becomes a brand asset capable of long-term growth in the market.
Ms. Nguyễn Thị Phương Trang – the fragrance creator of JOLIFLAIR – has spent nearly two decades living and working in France in the health and beauty industry. She received specialized training in aesthetics and cosmetics at the Nancy–Metz Institute, which laid the scientific and aesthetic foundation for her approach to fragrance creation.
For her, perfume is not merely a combination of ingredients; it is an art of emotion. At JOLIFLAIR, she develops fragrances with distinctive signatures, carefully balancing brand identity, emotional expression, and market positioning.
She shares: “Beyond creating high-quality perfume products, what matters more is accompanying businesses on their journey to build their own brands.”
With a long-term vision, Ms. Phương Trang aims to make JOLIFLAIR a platform where Vietnamese and international brands can realize their fragrance concepts professionally and sustainably. In her perspective, the success of a fragrance lies not only in its projection, but in its ability to become a signature—helping a brand be recognized and remembered in its own unique way.
NGUYỄN THỊ PHƯƠNG TRANG
Perfumer – Fragrance R&D Specialist
Ms. Nguyễn Thị Phương Trang – the fragrance creator of JOLIFLAIR – has spent nearly two decades living and working in France in the health and beauty industry. She received specialized training in aesthetics and cosmetics at the Nancy–Metz Institute, which laid the scientific and aesthetic foundation for her approach to fragrance creation.
For her, perfume is not merely a combination of ingredients; it is an art of emotion. At JOLIFLAIR, she develops fragrances with distinctive signatures, carefully balancing brand identity, emotional expression, and market positioning.
She shares: “Beyond creating high-quality perfume products, what matters more is accompanying businesses on their journey to build their own brands.”
With a long-term vision, Ms. Phương Trang aims to make JOLIFLAIR a platform where Vietnamese and international brands can realize their fragrance concepts professionally and sustainably. In her perspective, the success of a fragrance lies not only in its projection, but in its ability to become a signature—helping a brand be recognized and remembered in its own unique way.
NGUYỄN THỊ PHƯƠNG TRANG
Perfumer – Fragrance R&D Specialist
Private Label Products
Equipment
Advanced Blending Technology
The application of advanced blending systems in fragrance formulation enables precise control of each ingredient, faithfully recreating the full structure of fragrance notes according to international standards. This ensures the refinement and consistency of every formula.
Integrated Production System and Flexible Automation Line
A synchronized equipment system—from blending and filling to packaging—creates a closed-loop production process. Each stage is strictly controlled and can be flexibly adjusted according to production requirements, ensuring safety, operational stability, and efficiency.
Quality Testing Equipment
A modern testing system supports the evaluation of product stability, scent longevity, and safety levels, ensuring that every bottle of perfume meets quality standards before reaching the market.
Latest Updates
20/02/2026
As of February 20, 2026, JOLIFLAIR is collaborating with 68 domestic brands and 11 international partners, while simultaneously operating 22 OEM/ODM projects. The average processing time for regulatory documentation is maintained at 7–12 working days.
On January 1, 2026, JOLIFLAIR recorded the completion of 128 new fragrance formulas and achieved a total output of 412,000 products in the previous quarter. The reorder rate reached 64%, while the time from sample development to mass production remained stable at 21 days.
Brand Story
JOLIFLAIR was founded on a simple belief: “A fragrance is not just a product, but an imprint of emotion, memory, and brand identity.”
At JOLIFLAIR, fragrances are created not only through formulas, but through emotion and creative thinking. The company builds its perfume manufacturing foundation on scientific standards while embracing an artistic spirit, working alongside brands to craft signature scents that carry their own identity.
From the earliest ideas, the JOLIFLAIR team transforms emotions into the language of fragrance—combining research, experimentation, and refinement to develop distinctive formulas. Each fragrance note is selected not only for its aesthetic value, but for its ability to tell a story and evoke emotion.
Throughout this journey, JOLIFLAIR does more than produce products; it helps shape the character and unique signature of each brand. The belief is that the right fragrance can transcend time, becoming a memory that connects a brand with its customers.
Discover the story behind every fragrance created at JOLIFLAIR.
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